In your HOME directory create a file called .mailcap,
with contents like the following:
application/zip; "C:/Program Files/7-Zip/7zFM.exe" video/*; "C:/Program Files/VideoLAN/VLC/vlc.exe"
Warning: Associating MIME types with start or other
generic Windows commands to open arbitrary files might seem like a
good idea, but it leaves your system as open to attack as Outlook
Express was at its worst. Especially dangerous is associating
application/* or */* in this way.