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Document title

The title of the exported document is taken from the special line

     #+TITLE: This is the title of the document

If this line does not exist, the title will be the name of the file associated to buffer, without extension, or the buffer name.

If you are exporting only a subtree, its heading will become the title of the document. If the subtree has a property EXPORT_TITLE, that will take precedence.