Intel announces new processor for truly personal computing

1 April 1993

Intel Corp. today announced a new line of low-power high performance microprocessors for a entirely new concept in “personal” computing. The new processors, codenamed “Rectium,” are designed to actually fit the appropriate body cavity for “Computing Anywhere, Anytime,” according to Fred Burfl, Vice President for New Product Locations at Intel. “We figured that with our ‘Intel Inside’ advertising campaign, which has high consumer awareness, we couldn't lose!”

Within six months, a high-performance co-processor will also be made available. Implemented in Gallium Arsenide technology, the co-processor is tentatively code-named “Rectium GaAs.” A new high-speed communications bus based on a proprietary “Fast Aerodynamic Regional Transport” protocol will take performance to new heights.

Intel officials suggest that the chips will be ideally suited for back-end processing applications.

Reaction on Wall Street was mixed. PepsiCo (owner of the Taco Bell restaurant chain) gained an eighth, to close at 82 7/8, after announcing a strong commitment to the new GaAs technology. Ralston-Purina (maker of Bean-o) fell an eighth, to 50 5/8.

Plain text version