Internal links (see Internal links) will continue to work in HTML. This includes automatic links created by radio targets (see Radio targets). Links to external files will still work if the target file is on the same relative path as the published Org file. Links to other .org files will be translated into HTML links under the assumption that a HTML version also exists of the linked file, at the same relative path. ‘id:’ links can then be used to jump to specific entries across files. For information related to linking files while publishing them to a publishing directory see Publishing links.
If you want to specify attributes for links, you can do so using a special
#+ATTR_HTML line to define attributes that will be added to the
<img> tags. Here is an example that sets
style attributes for a link:
#+ATTR_HTML: title="The Org mode homepage" style="color:red;" [[http://orgmode.org]]