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12.6.4 Quoting HTML tags

Plain ‘<’ and ‘>’ are always transformed to ‘&lt;’ and ‘&gt;’ in HTML export. If you want to include raw HTML code, which should only appear in HTML export, mark it with ‘@@html:’ as in ‘@@html:<b>@@bold text@@html:</b>@@’. For more extensive HTML that should be copied verbatim to the exported file use either

     #+HTML: Literal HTML code for export

or

     #+BEGIN_HTML
     All lines between these markers are exported literally
     #+END_HTML