3.9.5 Less Cluttered Menu Entry

When the menu entry name and node name are the same, you can write the name immediately after the asterisk and space at the beginning of the line and follow the name with two colons.

For example, write

* Name::                        description

instead of

* Name: Name.                   description

We recommend using the node name for the menu entry name whenever possible, since it reduces visual clutter in the menu.