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Org is primarily about organizing and searching through your plain-text notes. However, it also provides a lightweight yet robust markup language for rich text formatting and more. For instance, you may want to center or emphasize text. Or you may need to insert a formula or image in your writing. Org offers syntax for all of this and more. Used in conjunction with the export framework (see Exporting), you can author beautiful documents in Org—like the fine manual you are currently reading.